A consulting firm specializing in strategic sourcing and procurement, optimizing supply chains with expert insights and tailored solutions.
RedSalt LLC was a completely new firm looking for a brand identity. We at Fantasma Collective had the opportunity to build and shape RedSalt's identity from the ground up. A boutique sourcing and procurement consultancy firm, their company mission is to provide value and efficiency in spend and supply chain operations to business owners and stakeholders.
They are passionate about delivering maximum savings and optimizing spend to the small and large businesses of the greater New York City area. Creating an identity for such a company was a unique challenge that we were excited to take on.
Our approach centered our creating an earthy, natural, strong identity that reinforced ideals of reliability and consistency. We began by understanding the needs and intentions of the organization and the industry, while trying to figure out what we could do to differentiate RedSalt's design language.
How does one both stand out and fall in line? Our client's challenge was finding the right balance of the gradient to feel comfortable presenting themselves to prospective clients, but having enough of an identity for those clients to remember their brand. We had never worked with a consultancy company that was selling their expertise, especially in a niche financial corporate function.
A gradient between red and blue in the final design accompanying an organic emblem, along with a no-nonsense serif font wordmark conveying expertise, wit, and unyielding professionalism.
