SARD

Design

2024

Synopsis

A specialized research and engineering firm delivering tailored solutions through expert consulting and cutting-edge developments.

Services

  • Branding
  • Illustration

SARD

SARD is a specialized research and engineering firm founded by Stephens Auguste, dedicated to delivering tailored solutions through expert consulting and cutting-edge developments. As a one-man team, Stephens combines technical expertise with creative ingenuity, using engineering as a form of expression to solve complex challenges with innovative solutions.

Our Approach

Our approach to the SARD logo aimed to create a bold, intentional, and clean design that reflects precision and creativity. We focused on strong typography to convey innovation and reliability, while the manga-inspired icon captures Stephens Auguste’s passion for Japanese art and storytelling. The goal was to blend technical expertise with artistic expression, crafting a visual identity that is both striking and deeply personal.

The Challenge

Achieving a seamless fusion of technical precision and creative expression demanded thoughtful composition, color choice, and layout to ensure the design felt both innovative and personal.

The Solution

The final logo is bold, intentional, and clean, blending precision engineering with Japanese manga influences. Strong typography reflects innovation, while the dynamic icon captures intensity and focus, embodying SARD’s unique fusion of technical expertise and creativity.

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